I am so excited to announce that Stitch Ambition has had a brand refresh! Introducing my new brand and logo - scroll to see!
Stitch Ambition Branding
My old branding was made haphazardly a few years ago, when I wanted to start posting my embroidery on Instagram but needed a profile photo. Since then, my brand has grown more than I ever thought it would, and with my work now being featured in magazines and bought all across the world, I thought it was time for an update.
What’s more, I feel that as my brand evolves, I want it align with my brand values - kindness, happiness, and quality. I want my hoops to be luxurious - from when you first find them on social media, to landing on my website, to the unboxing experience and packaging, right down to the hoops. And although I’ve got the hoop & design quality already ticked off - I wanted my branding to reflect this too!
Keeping It Consistent
I wanted the branding to still be reminiscent of my brand, meaning keeping certain elements such as the pink colours but making them more muted and ‘grown up’. I’ve also included a calligraphy style font - as I use a lot of these types of writing in my hoops.
Business & Thank You Cards
One thing that’s really important to me is that my customers know how grateful I am for their support and purchases, and that’s why from the first ever hoop I made I always include a hand written thank you card. I hope that this little step adds to the gorgeous unboxing experience, and helps my customers to know that I appreciate them so much. My business cards are also SO pretty if I do say so myself, Eloise did a fantastic job and I love them so much!
A Thank You to Eloise
My branding was created by the lovely Eloise at Eloise Jade Design, who listened to my every need and created something better than I had ever imagined. I'm quite the perfectionist, but Eloise was so patient and supportive and advised on things to help my brand appeal to my target audience. Thank you so much Eloise if you’re reading this!
I’d love to know your thoughts on my branding, please do pop me a message or comment on Instagram and let me know what you think!